Social Media Producer

Department

The Communications team engages a wide range of UK and international audiences to foster a shared understanding of our University’s vision and strategy - a University for public good.

Our global audiences include celebrating and inspiring our community of staff, students and alumni, as well as supporting student recruitment, engaging partners and collaborators, and promoting our research and education to evidence the role and value of universities in society.

Role

As a Social Media Producer, you will work with the University’s social media team and be responsible for promoting our Faculty of Social Sciences, with a key focus of responsibility on supporting channels for our School for Business and Society.

You will be line-managed within the University’s Communications team, with a ‘dotted’ line into marketing and recruitment in the Faculty.

The Social Media Producer will be involved in developing strategies for the ongoing management and growth of School and Department social media presence across platforms, which may include Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn.

Part of this role will also include managing specific Department / School channels, including writing, designing, producing, editing, collaborating on and distributing engaging social media content, including visual and audio content.

You’ll use your knowledge of, and enthusiasm for, social media to produce best practice guidance for colleagues and other teams, and to generate creative and innovative ideas for our channels. By monitoring engagement across our channels, you will highlight successful activities to be built upon, and less successful activities to be reduced.

Skills, Experience & Qualification needed

• Relevant professional experience or communications / marketing qualification

• Experience of managing social media channels, community management and understanding of target audiences’ motivations and needs

• Demonstrable understanding of the practices and techniques relating to social media accessibility

• Experience generating high quality, informative and compelling social media content, in different formats optimised for the relevant platform

• Experience of developing content strategies for social media and providing training and advice for the use of social media

Interview date: To be confirmed

For informal enquiries: please contact Holly Gittins on holly.gittins@york.ac.uk

The University strives to be diverse and inclusive – a place where we can ALL be ourselves.

We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.

We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork