Digital Marketing Manager

Overview: Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.
So, why PepsiCo? With over 22 global megabrands, PepsiCo has a well-earned reputation for Marketing expertise. We are proud to be the home to some of the best Marketers in the world and an employer of choice for aspiring marketing professionals. At PepsiCo, marketing is as much about sharp commercial thinking as creativity; our combination of courage and pragmatism has proved a real winner. As a world-class company, we seek excellence in everything we do, from the launch of a new product to its execution at the point of sale. Therefore, we need talented and innovative people who are passionate about their work.
Responsibilities: Responsibilities

• Lead GB & Ireland Digital strategy development for the Franchise Beverages business, including Social Strategy and website management.
• Lead for our first-party data capture strategy and delivery of initiatives to achieve our global ambition to capture 10% of our consumer audience’s data.
• Lead for digital agency relationships, including our Social agency Kairos, accountable for working through the development of the right asset resourcing model to deliver strategy
• Work closely with TCP media lead ( dotted line ) to ensure all plans deliver best-in-class digital channel execution, including developing key assets for priority campaigns.
• Develop world class , fame driving assets to capture attention on the priority campaigns.
• Accountable for sharing Pep best practice e-Comm strategy with bottler teams and delivering best practice e-Comm assets to support their channel plans.
• Work with Brand Teams on priority projects within the overall Brand Calendar – priority brands Pepsi MAX and Rockstar to step change how we engage in culture

Local Strategy Development

• Develop our 1st Party Data capture strategy with ambition to capture 10% of our consumer base leveraging work done on QR code integration into our plans.
• Develop our Social strategy to engage with our consumer audience and be part of culture.

Marketing Plan Development & Implementation

• Lead the management of agencies ,deliverables, timelines and budgets to deliver marketing social plans on priority brands and digital eComm assets.
• Manage our websites working closely and manage Cheetah Digital on priority initiatives.
• Define, lead and execute brand partnerships & sponsorships with 3rd parties/partners where relevant.
• Work with insights to define the right testing protocol and research to evaluate effectiveness of our plans including setting up our social listening approach.
• Provide analysis and recommend way forward grounded in consumer insight

Bottler / Britvic Leadership

• Agree strategic priorities and work with Britvic commercial teams to deliver the assets required for e Comm best practice within the Britivic Bottler.

Qualifications:

Qualifications

Knowledge and technical skills:

• University degree or equal
• Proven years of relevant job experience in Digital Marketing / Marketing.
• Strong experience in working with Digital agencies and Influencers to achieve objectives.
• Experience of e-Comm best practices and asset development
• Strong understanding of consumer & how to leverage consumer insight
• Strong experience of the creative development process for digital channels, ability to deliver with flair and creativity
• Fluent Business English
• Knowledge of MS Office Applications
• Advanced strategic and analytical skills and drive for success
• Team player with the ability to lead and inspire/take others with you
• Strong capabilities of managing competing priorities within a complex, fast-paced environment / resilience